BGSU ArtsX: Rhythm & Resonance
Branding, identity, and design ephemera for the 20th annual ArtsX event at Bowling Green State University. The vibrant assets capture the excitement and diversity of ArtsX through dynamic colors, bold shapes, and layered overlays, reflecting the wide-ranging artistic experiences the event offers.
Graphic Designers // Blake Rupp & Kae Goff. Faculty Mentor // Andrea Cardinal. ArtsX Committee // Abigail Cloud, Andrea Cardinal, Sue Sweeney, Hope Hooper, Rachel Constantino, Jason Walton, & Charles Kanwischer
2024
Inspired by Donald Drumm's 1967 Jerome Library mural, the ArtsX logo features a dynamic logomark composed of abstract shapes. Sharp cuts juxtaposed with rounded corners reflect the diversity and range of artistic offerings at ArtsX.
The logomark was crafted by combining and layering geometric forms, echoing the event's rhythm and resonance. Accompanying shapes and patterns were created from cutting construction paper and digitally scanning and arranging them.
Donald Drumm in front of the BGSU Jerome Library. BGSU Digital Gallery (1968)
