Branding, identity, and social media campaign for the 2o25 Cavs Summer League in Las Vegas, Nevada. Summer League is a 9-day event where developing NBA and G League players compete in a tournament, often proving themselves for the upcoming season. For fans, this is the bridge between the NBA Playoffs and next season’s opening night.

With the opportunity to step outside the usual look and feel, I sought out to establish a system that referenced antique Las Vegas and 90s basketball cards, all while retaining the DNA of the Cleveland Cavaliers. The system brought a refresh and energy switch after a shortened playoff run a few months prior.