Cleveland Cavaliers City Edition Apparel
Apparel design for the Cavs 2025-26 City Edition campaign. This year’s theme was the Cleveland sunrises and sunsets that are easily appreciated in the Cleveland Metroparks. Given the color palette and logos, I was encouraged to play and experiment in veins that would connect fans to basketball, Cleveland, and, of course, Cavs culture.
This design features a stacked hand-drawn illustration of a day in Cleveland: Sunshine, Lake Erie, & Hoops.
Graphic Designer // Blake Rupp Art Director // Bailey Mincer Manufacted by // FoundSurface Photos // Cleveland Cavaliers, FoundSurface, Spectrum News 1
Exclusively sold at Rocket Arena
2025–26
Although just one design made it to production, through this project, I had designed over 40 variations and options for an entire merchandise collection. This included outputs of vector art, hand-drawn illustrations, and custom typography. To assist with the designs, I also provided the retail team with a pitch, consisting of visual direction, moodboard, reasoning, and my best 8 designs. I would’ve loved to wear and see ALL of them, but it is incredibly awesome to see this design, made by hand, produced and loved :’)
Shoutout FoundSurface for taking such care in garment construction, sourcing, and environmentally conscious decisions.
